The modern app for every reader.

As part of the Social Design course by ilovecreatives, I conducted a social brand audit of Fable, a social app for book lovers.

This social brand audit consisted of of a visual system breakdown, social toolkit construction, and a concept campaign elevation.

This mock project combines 4 core pillars of my experience: social design, copywriting, brand identity, and communications strategy to engage audiences on reading and generate leads.