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Social Media

Social Media Content Creation

As a Gen Z creative, understanding brand analytics and social media's capability to garner mass attention is Isabel's strong suit and tailors her messaging to not only communicate important issues but leave a lasting impact on those who scroll through her content.

Within social media content creation, Isabel's goal is always to amplify the voices of others, advocate for issues intersectionally, and help raise awareness to current and urgent causes in our society. 

Current Social Media Work

Explore a featured selection of my social media content work below.

NASA (Summer 2022)

NASA Glenn Research Center: Public Affairs Science Writer 

Tumblr: Next Gen @ NASA: Celebrating National Intern Day

Twitter: Celebrating #NationalInternDay

Instagram: Celebrating #NationalInternDay

Impact (2020-2021)

News Lead + Content Contributor 

Instagram •

Impact on : ""With the stroke of a pen, Governor Kim Reynolds has made it clear that the lives of transgender children in Iowa do not matter,” Iowa Safe Schools’ executive director, Becky Smith, said

72K Likes, 2,014 Comments - Impact (@impact) on Instagram: ""With the stroke of a pen, Governor Kim Reynolds has made it clear that the lives of transgender children in Iowa do not matter,” Iowa Safe Schools’ executive director, Becky Smith, said in a statement.

A newly passed Iowa law bans transgender girls and women from competing in sports according to their gender identity.

This bill passage makes Iowa the 2nd state to pass an anti-trans sports law this year.

Bill HF 2416 is effective i
Instagram •

Impact on : "Mica Argañaraz and other models pledge to donate part of their fashion week earnings to support relief efforts in Ukraine. Gigi Hadid also shared how her earnings will go towards both Ukr

32K Likes, 60 Comments - Impact (@impact) on Instagram: "Mica Argañaraz and other models pledge to donate part of their fashion week earnings to support relief efforts in Ukraine. Gigi Hadid also shared how her earnings will go towards both Ukraine and Palestine relief efforts.

written by @isabel.rodriiguezz
design by @crstnpark"
Instagram •

Impact on : "Families of the 9 Sandy Hook school shooting victims have reached a $73 million settlement with a gun manufacturer. This settlement marks the first time a gun manufacturer was held liable

68K Likes, 966 Comments - Impact (@impact) on Instagram: "Families of the 9 Sandy Hook school shooting victims have reached a $73 million settlement with a gun manufacturer. This settlement marks the first time a gun manufacturer was held liable for a mass shooting in US history.

The lawsuit argued how gun manufacturer, Remington, marketed its AR-15-style rifle to “at-risk young men such as the Sandy Hook shooter” through video game product placement and other advertisements.

The gunman of the
Instagram •

Impact on : "On the first day of Black History Month, 15 historically Black colleges and universities received bomb threats to their campuses. The bomb threats prompted class disruptions and shelter i

58K Likes, 96 Comments - Impact (@impact) on Instagram: "On the first day of Black History Month, 15 historically Black colleges and universities received bomb threats to their campuses.

The bomb threats prompted class disruptions and shelter in place lockdowns as police investigated the threat.

These new threats come after at least six HBCU’s received bomb threats on Monday, Jan. 31. This totals at least 18 within the past 2 days. Since Jan. 4, 21 bomb threats have been made targeting 19 diff
Instagram •

Impact on : "For the first time in a decade in the UK, a Health Security Agency (HSA) report has confirmed a 50% increase in new HIV diagnoses in heterosexual men and women compared to 45% of new infe

110K Likes, 753 Comments - Impact (@impact) on Instagram: "For the first time in a decade in the UK, a Health Security Agency (HSA) report has confirmed a 50% increase in new HIV diagnoses in heterosexual men and women compared to 45% of new infections seen in gay and bisexual men.

Due to the COVID-19 pandemic, the UK saw a drop in testing for both groups. Yet, in 2020, testing fell by 33% among heterosexual individuals and 7% among gay and bisexual men.

With a drastic drop in testing for het
Instagram •

Impact on : "Judge Adrian's reversed ruling "destroyed the healing" the victim has made, her father stated in an interview with The Independent. Both the victim and her family are now asking for help

150K Likes, 887 Comments - Impact (@impact) on Instagram: "Judge Adrian's reversed ruling "destroyed the healing" the victim has made, her father stated in an interview with The Independent. Both the victim and her family are now asking for help to remove Judge Adrian from his position in the Eighth Circuit Court in Illinois for not upholding the law.

Help raise awareness:
- Use #StandwithCammy
- Sign the petition to file charges against Judge Adrian for abuse of judicial discretion. Link in b
Instagram •

Impact on : "Rest in peace, Cheslie. ❤️ If you or someone you know is considering suicide, contact the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), text "STRENGTH" to the Crisis Text

221K Likes, 493 Comments - Impact (@impact) on Instagram: "Rest in peace, Cheslie. ❤️

If you or someone you know is considering suicide, contact the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), text "STRENGTH" to the Crisis Text Line at 741-741, or visit suicidepreventionlifeline.org.

written by @isabel.rodriiguezz
design by @sheanncustodio"
Instagram •

Impact on : "Supreme Court Justice Stephen Breyer has announced his plans to retire at the end of the current supreme term, which ends this summer. Justice Breyer is known for his many dissents and wr

17K Likes, 41 Comments - Impact (@impact) on Instagram: "Supreme Court Justice Stephen Breyer has announced his plans to retire at the end of the current supreme term, which ends this summer.

Justice Breyer is known for his many dissents and writings over his 27-year career on the bench, two of them including the Stenberg v. Carhart (2000) case and Mahanoy Area School District v. B. L.  (2021).

Justice Breyer is currently the oldest Supreme Court member and was one of the three remaining libe
Instagram •

Impact on : "Lauren Smith-Fields died on December 12 after a date with a man she met on Bumble. Bridgeport Police did not question the man, Matthew LaFountain, despite being the last person who saw he

278K Likes, 694 Comments - Impact (@impact) on Instagram: "Lauren Smith-Fields died on December 12 after a date with a man she met on Bumble. Bridgeport Police did not question the man, Matthew LaFountain, despite being the last person who saw her before her death.

Police told Smith-Fields’ brother that they didn’t bring LaFountain into questioning because he seemed like a “nice guy.” Bridgeport Police investigators also failed to collect certain items of evidence from her apartment, and an au
Instagram •

Impact on : "The Lauren Smith-Fields case is now being investigated as a crime. Bridgeport Police Departments' Narcotics and Vice division have begun an investigation with help from the US Drug Enforc

75K Likes, 154 Comments - Impact (@impact) on Instagram: "The Lauren Smith-Fields case is now being investigated as a crime. Bridgeport Police Departments' Narcotics and Vice division have begun an investigation with help from the US Drug Enforcement Administration.

Lauren Smith-Fields was found dead in her Connecticut apartment on December 12th, 2021, after meeting with a man she had met on Bumble. An autopsy later concluded her death was a tragic "accident" caused by "acute intoxication due t
Instagram •

Impact on : "Click the link in our bio to take action. The link in our bio, by @thechrismosier, provides explanations of the bills that are trying to prevent transgender athletes from participating in

55K Likes, 759 Comments - Impact (@impact) on Instagram: "Click the link in our bio to take action. The link in our bio, by @thechrismosier, provides explanations of the bills that are trying to prevent transgender athletes from participating in school sports, a list of emails or links to contact lawmakers, as well as a script to use.

A comprehensive study released by the Human Rights Campaign highlights how anti-trans legislation is rising. This comes as South Dakota becomes the first state to
Instagram •

Impact on : "The U.S. Supreme Court upheld a federal law that denies federal disability benefits to residents of Puerto Rico. The vote was 8-to-1, with Justice Sonia Sotomayor as the lone dissenter. W

27K Likes, 257 Comments - Impact (@impact) on Instagram: "The U.S. Supreme Court upheld a federal law that denies federal disability benefits to residents of Puerto Rico.

The vote was 8-to-1, with Justice Sonia Sotomayor as the lone dissenter.

What are your thoughts? Comment them below. 👇

Tweets via @/Vaquero2XL @aoc

✍️ Written by @isabel.rodriiguezz
🎨 Design by @crstnpark"
Instagram •

Impact on : "⚽️ The U.S. Soccer Federation announced new collective bargaining agreements with the men’s and women’s players’ associations to achieve equal pay through “identical economic terms.” The

88K Likes, 373 Comments - Impact (@impact) on Instagram: "⚽️ The U.S. Soccer Federation announced new collective bargaining agreements with the men’s and women’s players’ associations to achieve equal pay through “identical economic terms.”

The two CBAs, which run through 2028, are the first of their kind and a historic win in the fight for equal pay.

✍️ Written by @isabel.rodriiguezz
🎨 Design by @anukivv
☁️ Make an @impact"
Instagram •

Impact on : "Another Black family has come forward about how Bridgeport police in Connecticut failed to contact them when their loved one, Brenda Lee Rawls, died on Dec. 12th. Lauren Smith-Fields, 23,

39K Likes, 95 Comments - Impact (@impact) on Instagram: "Another Black family has come forward about how Bridgeport police in Connecticut failed to contact them when their loved one, Brenda Lee Rawls, died on Dec. 12th.

Lauren Smith-Fields, 23, and Brenda Lee Rawls, 53, died the same day in Bridgeport, Connecticut. Now, both families are advocating for justice for their loved ones.

Brenda Lee Rawls' death is currently under investigation. She died after visiting a man she knew the day of her
Instagram •

Impact on : "Al Jazeera reporter, Shireen Abu Akleh, was shot dead by Israeli forces. Abu Akleh was wearing a press vest and was with other journalists when she was killed. “I chose journalism to be c

27K Likes, 368 Comments - Impact (@impact) on Instagram: "Al Jazeera reporter, Shireen Abu Akleh, was shot dead by Israeli forces. Abu Akleh was wearing a press vest and was with other journalists when she was killed.

“I chose journalism to be close to people. It may not be easy to change the reality, but at least I was able to make that voice heard in the world.”

Rest in Peace, Shireen Abu Akleh.

Tweets via @/JalalAK_jojo, @/RanaAyyub, @/abdallah_fayyad"
Instagram •

Impact on : "Last week, Sen. Mitch McConnell told USA Today a federal abortion ban was “possible.” Yet on Tuesday, he said that abortion is an “issue to be dealt with at the state level -- if we are,

23K Likes, 375 Comments - Impact (@impact) on Instagram: "Last week, Sen. Mitch McConnell told USA Today a federal abortion ban was “possible.” Yet on Tuesday, he said that abortion is an “issue to be dealt with at the state level -- if we are, in fact, confronted with a final Supreme Court decision...”

While McConnell’s colleagues continue to draft national legislation against abortion, overturning Roe seems like just the beginning.

✍️ Written by @isabel.rodriiguezz
🎨 Design by @anukivv
☁️
Instagram •

Impact on : "One of President Biden's campaign promises was to nominate a Black woman onto the Supreme Court. Use #shewillrise to keep raising awareness and check out @sistascotus' campaign for more w

28K Likes, 176 Comments - Impact (@impact) on Instagram: "One of President Biden's campaign promises was to nominate a Black woman onto the Supreme Court. Use #shewillrise to keep raising awareness and check out @sistascotus' campaign for more ways to take action. 🧡

Art via @trapxbob 🖼

✍️ written by @isabel.rodriiguezz
🎨 design by @sheanncustodio
☁️ make an @impact"
Instagram •

Impact on : "On Tuesday, TikTok announced their updated community guidelines, which will prohibit: - misgendering - deadnaming - misogyny - content promoting disordered eating and conversion therapy C

119K Likes, 743 Comments - Impact (@impact) on Instagram: "On Tuesday, TikTok announced their updated community guidelines, which will prohibit:
- misgendering
- deadnaming
- misogyny
- content promoting disordered eating and conversion therapy

Cormac Keenan, TikTok’s head of trust and safety,  said, “though these ideologies have long been prohibited on TikTok, we’ve heard from creators and civil society organizations that it’s important to be explicit in our Community Guidelines.”

written b
Instagram •

Impact on : "On Feb. 2, Amir Locke, a 22-year-old Black man, was killed by Minneapolis police durng a no-knock warrant. A "no-knock warrant" is a warrant ordered by a judge that allows police to enter

44K Likes, 238 Comments - Impact (@impact) on Instagram: "On Feb. 2, Amir Locke, a 22-year-old Black man, was killed by Minneapolis police durng a no-knock warrant.

A "no-knock warrant" is a warrant ordered by a judge that allows police to enter any private property without announcing their entry or presence to anyone on the property.

The entire encounter occurred in less than 10 seconds as police did not announce their entry. Police shot Locke 3 times. Locke was not named in the warrant.

"
Instagram •

Impact on : "On Sunday, Christina Yuna Lee, 35, was killed in her lower Manhattan apartment. “He followed her up all six flights and she never even knew that he was there,” said apartment building own

137K Likes, 658 Comments - Impact (@impact) on Instagram: "On Sunday, Christina Yuna Lee, 35, was killed in her lower Manhattan apartment.

“He followed her up all six flights and she never even knew that he was there,” said apartment building owner Brian Chin. Nash is currently being charged with first-degree murder, burglary, and sexually motivated burglary.

Christina Yuna Lee’s death is the latest in a string of attacks, as her murder comes less than a month after the death of Michelle Alyss
Instagram •

Impact on : ""Your journey toward justice will inspire and empower many others who are improperly silenced by the conservatorship process," states the letter sent by Congressmen Charlie Crist and Eric

63K Likes, 59 Comments - Impact (@impact) on Instagram: ""Your journey toward justice will inspire and empower many others who are improperly silenced by the conservatorship process," states the letter sent by Congressmen Charlie Crist and Eric Swalwell on Dec. 1st, 2021.

Britney highlighted in her Instagram post how she felt “heard” after receiving the letter and how she wants to help others in vulnerable situations.

written by @isabel.rodriiguezz
design by @sheanncustodio"
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A Little Louder Co. (2020-2021)

Social Media Content Creator

Freelance Social Media Work

Zenerations/Good For Youth, WeVoteZ, FEMINIST

Instagram •

Feminist on : "FEMINIST caught up with the author, Sarah Akinterinwa (@sarah_akinterinwa), learn more about the book and her journey in creating it our interview via the #linkinbio @feminist 📖 Sarah A

4,856 Likes, 15 Comments - Feminist (@feminist) on Instagram: "FEMINIST caught up with the author, Sarah Akinterinwa (@sarah_akinterinwa), learn more about the book and her journey in creating it our interview via the #linkinbio @feminist 📖

Sarah Akinterinwa (@sarah_akinterinwa) is a British cartoonist, illustrator, and writer.Her work explores dating, relationships, identity, and politics while navigating adult life as a young woman of color.

“Why You'll Never Find the One And Why It Doesn't
Instagram •

Feminist on : "When will enough be enough? How many more until lawmakers decide to take comprehensive action? When will this end? ➡️On Tuesday, a gunman killed three people and wounded several others

79K Likes, 458 Comments - Feminist (@feminist) on Instagram: "When will enough be enough? How many more until lawmakers decide to take comprehensive action? When will this end?

➡️On Tuesday, a gunman killed three people and wounded several others at Michigan State University. For many students at MSU and across America, experiencing and hearing about senseless gun violence in schools is a horrific normal. Yet, for some, this is the second event of school gun violence they have experienced in th
Instagram •

Feminist on : "Need a good romance book this Valentine’s Day? ❤️ Look no further! Here are 5 Black & Queer romance novels to add to your to-read list! ⬇️🌹 1️⃣D’Vaughn and Kris Plan a Wedding by @chenc

10K Likes, 29 Comments - Feminist (@feminist) on Instagram: "Need a good romance book this Valentine’s Day? ❤️ Look no further! Here are 5 Black & Queer romance novels to add to your to-read list! ⬇️🌹

1️⃣D’Vaughn and Kris Plan a Wedding by @chenciachiggins
2️⃣Nothing Burns as Bright as You by @ashwrites
3️⃣Business Not as Usual by @authorsharonccooper
4️⃣ Fake it Till You Bake It by jamiewesleywrites
5️⃣ Seven Days in June by @tiawilliamswrites

📨 Subscribe to the @feminist newsletter via
Instagram •

Vote Z on : "Tell us why you vote and finish reading why Isabel votes on our website (link in bio)! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #vote #whywevote #youthvote #voter #genz #genzvoter #politics"

53 Likes, 0 Comments - Vote Z (@wevotez) on Instagram: "Tell us why you vote and finish reading why Isabel votes on our website (link in bio)!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
#vote #whywevote #youthvote #voter #genz #genzvoter #politics"
Instagram •

Vote Z on : ""Voting is not always just about oneself; it is for the greater good. This election year, I will vote for those who do not see the importance of voting and those who can not." Finish read

63 Likes, 4 Comments - Vote Z (@wevotez) on Instagram: ""Voting is not always just about oneself; it is for the greater good. This election year, I will vote for those who do not see the importance of voting and those who can not."

Finish reading why Isabel votes and join the conversation on our website!

#vote #youthvote #whywevote #votez #blog #registertovote"
Instagram •

GOOD FOR YOUTH on : "✾ IMPOSTER SYNDROME: An Intersectional Approach ✾ Have you ever felt that your achievements are just luck? Do you often wonder if your accomplishments are truly meant for you? Wel

6,761 Likes, 27 Comments - GOOD FOR YOUTH (@goodforyouth) on Instagram: "✾ IMPOSTER SYNDROME: An Intersectional Approach ✾

Have you ever felt that your achievements are just luck? Do you often wonder if your accomplishments are truly meant for you? Well, you are not alone. Despite not being listed in the official Diagnostic and Statistical Manual of Mental Disorders, Imposter Syndrome is very real. The reality of imposter syndrome is often hidden but not uncommon.

“When you come from a poor o
Instagram •

GOOD FOR YOUTH on : "REDEFINING SHOPPING SECOND HAND : An Environmentalist Approach “I grew up shopping at a swap-meet for clothes and other items. In reality, it was all I knew and saw it as normal u

3,509 Likes, 36 Comments - GOOD FOR YOUTH (@goodforyouth) on Instagram: "REDEFINING SHOPPING SECOND HAND : An Environmentalist Approach

“I grew up shopping at a swap-meet for clothes and other items. In reality, it was all I knew and saw it as normal until I began to realize wearing second-hand clothing was looked down on. I began to notice how if peers or others knew where I got my favorite shirt, I might not be seen as stylish. At the time, mentioning consignment shops, thrift stores, swap-me